client: Jennie and Vera's Cookies
work: art direction, copywriting, design
The client, who had previously packaged her cookies in cardboard pastry boxes or plastic bags, needed a more upscale option for a new wholesale customer. The client selected a clear plastic cylinder and we determined that a sticker was the most cost-effective labeling option.
Carrying over a type treatment I created for the client's promotional literature, I designed a series of labels that was easily adaptable across the entire cookie line.
Lastly, I wrote whimsical copy to complement the fun and elegant look the client sought.