Motorola home screen
(for Android 4.0)


work: visual & interaction design

Led UX for the fully customizable Ice Cream Sandwich home screen: the home screen that grows with the user.

Previously, products would launch with five home screen pages and didn't allow removing any of them. However, our UX explorations & research confirmed that users found the preloaded pages daunting, and over time, used only one, perhaps two. So our home screen started with one page, and allowed users to create, manage, and remove entire pages.