SUMMER 2007 RETAIL GRAPHICS
client: Vosges Haut-Chocolat
work: concept, design
Vinyl graphics and retail signage featuring seasonal use of products: enjoying chocolate in cold drinks and in ice cream.
Inspired a bit by our photographs of skinny, frosty glasses filled with frozen chocolate drinks, I decided that tall, condensed type = cold. The color treatment on the primary copy was subtle, but effective. We also had an extra copy of vinyl, which I decided to try out on one of the boutique's purple checkout counters. It ended up working great in that spot.